“Somehow, self-amputation feels good in a place like this.” While you wait for Saw X in theaters on September 29, Lionsgate just released a hilarious new piece of marketing today.
The 60-second social media video parodies the now-iconic Nicole Kidman ad for AMC Theatres, which has been playing ahead of movies at AMC locations for two years now.
“We come to this place for a reawakening. We come to the theaters to scream,” Jigsaw himself narrates the video, which replaces Nicole Kidman with his trusty puppet known as Billy.
The puppet bikes his way into the theater, takes a seat, and basks in the glory of the Saw franchise’s bloody torture. “Traps… they make movies better,” the parody video proclaims.
We agree. We definitely agree. Watch the AMC parody ad below!
Lionsgate has been absolutely slaying the marketing for Saw X, revealing just last week that the Saw Blood Drive is even returning this Halloween season. Stay tuned for more on that.
somehow, self-amputation feels good in a place like this. #SawX – in theaters #SawTenber 29. pic.twitter.com/DBqycKB1KF
— Saw (@Saw) September 13, 2023
Lionsgate teases, “The return of Tobin Bell to the franchise furthers Lionsgate and Twisted Pictures’ goal of a film that captures everything Saw fans love about the franchise, while also keeping them guessing with all-new traps and a new mystery to solve.”
“John Kramer (Tobin Bell) is back for the untold chapter of Jigsaw’s final games.”
“Set between the events of Saw I and II, a sick and desperate John travels to Mexico for a risky and experimental medical procedure in hopes of a miracle cure for his cancer – only to discover the entire operation is a scam to defraud the most vulnerable.
“The infamous killer returns to his work, turning the tables on the con artists in his signature visceral way through devious, deranged, and ingenious traps.”
Shawnee Smith is back as Amanda Young in Saw X.
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