It’s a Monster Mash: Full General Mills Halloween Lineup Includes New Treats and Returning Favorites

Spooky season is now in full swing, and General Mills is serving up several new and returning limited-time Halloween treats to take you through the entire month of October.

The big highlight of Halloween 2023 from General Mills is the brand new monster cereal icon Carmella Creeper, the first new monster cereal from the company in 35 years!

Additionally this Halloween, “The gang is even coming together for the launch of Monster Mash Remix Cereal: A mix of all six Monsters Cereals flavors (Carmella Creeper, Frute Brute, Count Chocula, Boo Berry, Franken Berry and Yummy Mummy).”

But the monster cereals are only the beginning of this year’s Halloween lineup from General Mills, which also includes Count Chocula cookies, Reese’s Puffs Bat Cereal, and more!

Here’s everything you’ll find at your local stores from now through Halloween…


NEW! Lucky Charms Chocolate Halloween Cereal: General Mills is bringing a little extra magic to Halloween! As the first Lucky Charms Halloween cereal since 2006, the limited-edition cereal combines Chocolate Lucky Charms with a blend of Lucky’s classic magical marshmallows and spooky-themed marshmallows, including a bat, ghost, blob and lightning bolt.


This year’s full Monsters Cereals line-up includes five hauntingly delicious ways to enjoy:

NEW! Carmella Creeper: Caramel-apple-flavored pieces with colored Monster marshmallows

NEW! Monster Mash (Remix): A mix of all six Monsters Cereals flavors (Carmella Creeper, Frute Brute, Count Chocula, Boo Berry, Franken Berry and Yummy Mummy). To celebrate DJ Carmella’s debut and go with the cereal, you can check out the new single, Monster Mash (Remix), on all major streaming platforms, including Spotify, Apple Music and YouTube as well as monsterscereal.com.

Plus Count Chocula, Franken Berry, and Boo Berry as individual offerings.


RETURNING (with a new twist!) Betty Crocker Count Chocula Cookie Kit: This Halloween, enjoy your favorite cookie mix in a new form – a chocolate cookie sandwich kit! Create your monster masterpiece with new Betty Crocker Count Chocula flavored cookie mix and bring it to life with googly eyes and marshmallow crème, plus a how-to video on BettyCrocker.com. This cookie kit makes 12 cookie sandwiches – more for you and your friends and family to enjoy.


NEW! Oui Halloween Lids: Get ready to level up Halloween crafting this year with new reusable, Oui Halloween themed lids! Each Halloween edition pack comes with 4 black lids and 4 orange lids and a Halloween craft incorporating both colors. Just scan the QR code on lid packaging and follow step-by-step instructions to turn your Oui jar into the cutest Halloween décor. And don’t forget to pick up your Oui yogurt for your crafting session – we recommend Oui Pumpkin Caramel! o Available on www.ouibyyoplait.com starting at the end of September for a limited time only.


RETURNINGREESE’S PUFFS Bats Cereal: Get in the trick-or-treating spirit with this delicious REESE’S PUFFS Bats cereal! REESE’S PUFFS is bringing back the fan-favorite limited-edition offering just in time for Halloween – featuring frightfully flavorful cereal pieces shaped like bats.


RETURNING Pillsbury Fall Seasonal Dough (Pumpkins, Ghosts): Your favorite fall shaped cookies are back with the return of Pumpkin and Ghost Pillsbury Fall Seasonal Doughs. No measuring or mixing required with this easy and delicious Pillsbury cookie dough. Heat, place, and bake for delicious cookies in minutes. Safe to eat raw so you can enjoy our cookie dough before and after baking!


RETURNINGGlo-GURT Glow in the Dark Tubes: Go-Gurt is returning to take Halloween to the next level—with glow in the dark tubes! Simply charge up your tube by holding it close to light for 30 seconds, turn off the lights, and reveal hidden messages and pictures! For a limited time only experience the festive and fun kid-approved glow technology!


RETURNINGCount Chocula Treat Bars Minis: Mini chocolatey cereal bar with marshmallows in 4 spooky pouch designs. Great for an after-school snack or your Halloween candy bowl!


RETURNING (with a new twist!)Monster Mash Fruit-Flavored Snacks: Your favorite Monster Mash characters are coming together with all the flavors you love from the cereals now in fruit-flavored snacks. For a spookier snack this year, Carmella Creeper joins Boo Berry, Count Chocula, Franken Berry, Fruit Brute, and Yummy Mummy to shake things up at the Monsters’ haunted mansion. These fruit-flavored snacks are a boo-tastic addition to your candy bowl.

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