How programmatic can relieve sales headaches, when websites say “no thank you” to content-recommendation widgets, just what “viewability” is and what it means (right now), how publishers are changing their content distribution to ensure continued ad revenue, and how one big-time publisher is creating more demand for its ad space through content. Here are a […]
Technical
Inventory quality top of mind when brands buy programmatically, and it should be for publishers too
As the vast majority of brands and agencies report buying display ads programmatically, brand-safe environments are a top priority for all involved. According to a study released this month by AOL, 84 percent of brands and agencies are buying display ads programmatically. More than half are also buying programmatic mobile and video ads. Those budgets […]
Get strangers to deliver the bad news with ‘Somebody’ messaging app
If you’ve ever sat back, stared into the sky and wonder would happen if WhatsApp was taken over by a singing telegram service, then boy, today is your lucky day. Film director and artist Miranda July has teamed up with Prada sub-brand Miu Miu (nope,…
US researching implants that’ll help your body and mind heal itself
America’s mad science division is at it again, this time imagining a future where your body won’t need (as much) medicine to stay healthy, simply by using the resources it already has. Put simply, a person’s peripheral nervous system runs the…
A sheep dog’s herding instinct may teach robots a lesson in crowd control
Here’s a noodle-scratcher to occupy yourself with for a few moments: what makes a sheep dog so darned good at rounding up the woolly ruminants they’re named after? A possible answer – according to The Telegraph, researchers at Swansea University…
All this ping pong table needs to throw a rave is a strobe light
Your souped-up table tennis setup for Saturday night beer pong sessions would tremble in shame in the presence of Stiga’s new Studio table if it could. This is one fancy table, you see, with its own 2,800W sound system that features eight 6 x 9…
3D-printed ‘bump keys’ are a tech-savvy lockpicker’s best friend
We’ve all locked ourselves out of our homes or offices at least once, but what do you do when there aren’t any handy spare keys laying around? Well, seeing as how we live in the future, you could always 3D print one. Printing a plastic replica of a…
Tokyo’s Shibuya gets a big-screen Google voice search terminal
Arguably, the whole convenience of Google’s search and map skills (and by association, the voice-guided version) is the fact it’s on your smartphone — which is right in your pocket. However, In a bid to explain to Tokyo-ites that there’s more to the…
LG unveils a cheaper G3 that comes with a Galaxy Note-baiting stylus
Have we reached complete, utter, smartphone product launch saturation? Nah. Here’s another one. LG’s latest (and not unexpected) announcement has some charm of its own, fusing a G3-esque body and UI with a 5.5-inch screen and a new stylus that looks…
Casio’s new action cam detaches from its own touchscreen viewfinder
If you haven’t quite got on the action cam bandwagon, or you’re looking for a viewfinder bigger than a postage stamp, perhaps Casio’s EXILIM “freestyle” camera will do the job. Coming in orange, camo green and white options, it’s made of two…
Smartwatch belt gives you wearable tech without the convenience
Have you ever wanted smartwatch notifications without the convenience of having something on your wrist? No? Apparently, no one told that to the design team at Suzi Roher. The fashion outfit’s new Urban Tech Belt includes a “digital watch computer”…
Boy gets the first 3D-printed vertebra implant
3D-printed implants just got one of their biggest real-world tests to date. Peking University Third Hospital has successfully implanted the first 3D-printed vertebra in a 12-year-old boy with cancer in his spinal cord. The bone substitute is made…
You can steal data from a computer by touching it
Normally, breaking a PC’s security involves either finding security exploits or launching brute force attacks, neither of which is necessarily quick or easy. However, a team at Tel Aviv University has come up with a potentially much simpler way to…
Coin makes up for its delayed smart card launch with an expanded beta test
Not happy that Coin said it was only shipping a beta version of its Bluetooth credit card this fall, rather than the finished product it originally promised for the summer? You’re not alone — and the company is aware that it needs to make amends for…
Sony is shutting down PlayStation home in Japan
Can you remember the last time you logged into PlayStation Home? Neither can anybody in Japan, apparently. According to a statement released on the Japanese website, the 3D social space will permanently close in March of next year. Sony didn’t give a…