‘Blumhouse Presents: Chauncey’s Imaginary Playhouse’ Offers Immersive LA Pop-Up ‘Imaginary’ Experience

Those looking to meet Chauncey the Bear from Lionsgate and Blumhouse’s upcoming movie Imaginary can do just that with a new immersive pop-up experience “Blumhouse Presents: Chauncey’s Imaginary Playhouse” in Los Angeles.

DeWanda Wise (Jurassic World Dominion) stars in and produces Imaginary, which is scheduled for theatrical release on March 8, 2024.

From the press release, “With Blumhouse Presents: Chauncey’s Imaginary Playhouse, fans can further explore the world of the movie and discover the terror that is the truly special friendship between Chauncey and the young Alice. As audiences walk through the playhouse, they will make their way to Chauncey’s basement, where they will find hints of the scary and shocking truth of the imaginary friend, along with plenty of photo opportunities.”

The experience, at 8175 Melrose Ave. (at La Jolla Ave.), debuts on February 23 and remains opens to the public through March 2. It will be closed from February 27-29 for a special event. The hours of operation are 4pm-10pm Monday through Thursday, and 1pm-11pm Friday through Sunday. Admission is free and reservations are recommended via www.imaginaryplayhouse.com.

Blumhouse’s Jason Blum produced, with Jeff Wadlow (Cry Wolf, Kick-Ass 2, Truth or Dare, Fantasy Island, The Curse of Bridge Hollow) producing and directing.

“We love creating experiences where our movies can come to life,” Jason Blum, Blumhouse CEO and founder. “Your teddy bear will never look the same, and Blumhouse Presents: Chauncey’s Imaginary Playhouse is the perfect way to get audiences ready to see the movie.”

Jeff Wadlow, director and co-writer of Imaginary, added, “Imaginary is not just a scary story about a forgotten imaginary friend looking for revenge – it’s a movie about the terrifying potential of imagination, and how it can be used to access a frightening new world with very real consequences. Giving fans the Playhouse treatment will fully immerse them into Chauncey’s world and set the table for what’s coming on March 8 when Imaginary hits theaters.”

“We also have seen audiences thrill at experiencing horror come to life, as with our SAW experience in Las Vegas,” said Dani Otero, Senior Vice President, Global Paid Media, Lionsgate. “When you combine that with Blumhouse – a name audiences trust to uniquely and authentically scare them – you get an extremely fun and memorable marketing experience that’s the perfect setup for a terrifying movie.”

In Imaginary, “Jessica moves back into her childhood home with her family. Her youngest stepdaughter Alice develops an eerie attachment to a stuffed bear named Chauncey she finds in the basement. Alice starts playing games with Chauncey that begin playful and become increasingly sinister. As Alice’s behavior becomes more and more concerning, Jessica intervenes only to realize Chauncey is much more than the stuffed toy bear she believed him to be.”

The film also stars Tom Payne, Taegen BurnsPyper BraunVeronica Falcon, and Betty Buckley. The screenplay is by Jeff Wadlow & Greg Erb & Jason Oremland.

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