What if YOU could choose who lives or dies in a slasher movie? Interactive horror is nothing new, but the upcoming Slay Day is making headlines for going WIDE with a theatrical release.
Variety reports that Slay Day will be released in around 1,000 theaters nationwide on February 12, 2027, said to be “one of the first-ever, large-scale rollouts of an interactive film.”
In interactive slasher movie Slay Day…
On Friday the 13th, 1987, in the picture-perfect town of Belle Falls, six teens are preparing for their biggest night of the year – the Sadie Hawkins dance.
But when the town exhumes the body of the real Sadie Hawkins to unravel the truth behind her killing spree 50 years earlier, a malevolent force returns to the town.
How does the interactive element work, you might be wondering?
Variety details in today’s report, “Slay Day uses CtrlMovie technology to transform the theatrical experience into an interactive event, with audiences voting in real time via their smartphones to steer the story across more than 50 decision points.”
The report continues, “Each choice shapes the fate of six central characters and seven additional characters, unlocking over 8,000 possible narrative outcomes.”
The idea is that no two screenings of Slay Day will be the same.
“What excited me about Slay Day from the very beginning was the chance to pull audiences directly into the story,” said director John David Buxton. “It’s a high-energy, heightened throwback slasher, with a lot of love for the spirit of the ’80s — the music, the style, those perfectly timed needle drops — but instead of just watching a group of friends try to survive, you’re making the decisions with them. You feel the tension, you live with the consequences, and every screening plays out differently. It’s unpredictable, intense, and a lot of fun.”
Jayden Bartels (Goosebumps), Shelby Simmons (Bunk’d), Emma McNulty (FBI: Most Wanted), Caleb Brown (Mother’s Day), Luke Mullen (V/H/S/99), Corrado Martini (Circles), and Lyndon Smith (National Treasure: Edge of History) star.
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