‘Masters of the Universe’ Teams with Denny’s for Mythical Menu

Denny’s is harnessing the power of Eternia to battle hunger with the Masters of the Universe menu.

Order like a legend starting today at participating Denny’s locations nationwide, for a limited time and while supplies last:

He-Man Battle Burger: A heroic stack of juicy beef, hand-pulled beef, and crispy bacon with BBQ sauce, lettuce, tomato, red onions, and pickles. Served with wavy-cut fries.
Eternia’s Premium Breakfast Slam: Buttermilk pancakes crowned with mint chocolate chip ice cream and chocolate drizzle. Served with eggs, hash browns, and your choice of bacon or sausage.
Jr. Grayskull’s Epic Cracklecakes: Three silver-dollar pancakes drizzled with vanilla cream and topped with a “magical” burst of Pop Rocks.
Skeletor’s Dark Shakeverse: Strawberry ice cream and blueberries collide in an electric shake topped with whipped cream and a crackling layer of Pop Rocks.
Eternia’s Everyday Value Slam: A classic Slam starting at just $5.99—proving you don’t need a king’s ransom to eat like a protector of the realm.

Now through April 22, any Denny’s Rewards member who orders a Masters of the Universe themed menu item will be automatically entered to win one of 10 grand prizes: access for two to the film’s Hollywood premiere and afterparty on May 18 along with travel and hotel accommodations, plus exclusive merchandise.

“It is an exciting moment to see the legends of Eternia step off the big screen and into the Denny’s booth,” said Stephen Bruno, Head of Film Marketing at Amazon MGM Studios. “This partnership offers fans an immersive, ‘Eternia-approved’ experience that captures the essence and adventure of the film. We can’t wait to welcome our grand prize winners to the premiere.”

“We are fired up to forge this alliance with Mattel and Amazon MGM Studios to bring the mythical world of Eternia to our booths,” added Meredith Thornton, Vice President, Brand Strategy & Marketing Communications at Denny’s. “This collaboration allows us to pair the fun flavors our guests crave with the unstoppable spirit of Masters of the Universe.”

Based on the classic Mattel toy line, Masters of the Universe opens in theaters and IMAX June 5 from Amazon MGM Studios.

After being separated for 15 years, the Sword of Power leads Prince Adam back to Eternia, where he discovers his home shattered under the fiendish rule of Skeletor. To save his family and his world, Adam must join forces with his closest allies, Teela and Man-At-Arms, and embrace his true destiny as He-Man — the most powerful man in the universe.

Nicholas Galitzine stars as He-Man alongside Camila Mendes, Alison Brie, Morena Baccarin, Jóhannes Haukur Jóhannesson, James Purefoy, Charlotte Riley, Kristen Wiig, Idris Elba, and Jared Leto as Skeletor.

Travis Knight (Bumblebee) directs from a script by Chris Butler (ParaNorman), Aaron & Adam Nee (The Lost City), and David Callaham (Shang-Chi and the Legend of the Ten Rings).