Mob Entertainment Teams With Scholastic to Launch the ‘Poppy Playtime Orientation Notebook’ [Video]

Who doesn’t remember as a kid getting the Scholastic catalogue in school and ordering the latest Goosebumps books? You’re about to do it again, only this time, it’s for the first book inspired by Poppy Playtime in Poppy Playtime Orientation Notebook.

Mob Entertainment, the creators of the Poppy Playtime franchise, have announced a new partnership with Scholastic to release the first of many books that delve into the lore of the popular video game series. The novel “promises an unforgettable journey into the enigmatic realm of Playtime Co. and the origins of Huggy Wuggy, the Smiling Critters, and other favorite characters from the hit horror video game.”

“This partnership with Scholastic marks a significant milestone for Mob Entertainment, solidifying our commitment to transmedia storytelling,” said Mob Entertainment co-founders Zach Belanger and Seth Belanger. “Each chapter of our video game series exposes more about Playtime Co. and we are excited that this book gives our fans a new way to go deeper into the story.”

Authored by a brilliant biologist-turned-employee of Playtime Co., the Poppy Playtime Orientation Notebook offers readers an intriguing glimpse into the mysterious world of Playtime Co. From the perplexing recruitment of a biologist to the discovery of hidden company secrets, this illustrated manual provides an immersive experience, enriched with handwritten notes and insider revelations.

In addition to the deep lore explored in the new book, the partnership includes additional novels for young adult novels, as well as graphic novels.

“Embarking on this exciting new publishing journey with Mob Entertainment will allow us to create expanded stories to create new worlds that will captivate the imagination of fans and new readers
alike,” says Debra Dorfman, VP & Publisher Global Licensing Brands & Media at Scholastic. “The release of the Poppy Playtime Orientation Notebook is just the beginning of what promises to be a thrilling
(and haunting!) lineup of books.”

You can order the Poppy Playtime Orientation Notebook now from the Scholastic Store, or from local bookstores and retailers.

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