Absurdist humor, surrealism, dystopian horror, and consumerism collide in the trailer for Up the Catalogue.
Written and directed by Tomb Raider (2018) scribe Alastair Siddons, the film hits DVD and Digital on April 14 via Freestyle Digital Media.
Set in a mysterious shopping channel called 4QTV, Up the Catalogue follows star presenter Hailey Cartin as she grapples with selling a seemingly endless loop of questionable products on live television.
Determined to be an exemplar of her industry, Hailey is at the mercy of her boss, who revels in gaslighting her toward the outer limits of endurance and sanity.
When a glamorous product demonstrator arrives to challenge the foundations of Hailey’s professionalism, our unfortunate heroine is forced to confront the ultimate question: can we ever truly break free from the absurdity of capitalism?
Lyndsey Marshal (Hereafter), John Macmillan (Hanna), Morgana Robinson (The Witches), and Jonathan Bailey (Jurassic World Rebirth) star.
The cast also includes Sam Spruell (“Fargo”), Shiloh Coke, Anastasia Hille (The Awakening), Anthony O’Donnell (Santa Claus: The Movie), Ciara Baxendale (“My Mad Fat Diary”), LJ Bennion (“A Knight of the Seven Kingdoms”), Daniel Norford, and Zheng Xi Yong.
Siddons produces the genre-bender with Russell Curtis. Executive producers include Sol Guy and Michael Elliott.
“Up the Catalogue was born in the claustrophobic madness of a global lockdown, and was inspired by the strange, performative nature of shopping television, where relentless enthusiasm is always name of the game,” said Siddons.
“Through 4QTV’s best selling products, Permanent Bread and Hole Aid, we wanted to push this world to its most absurd extreme, exploring what happens when the veneer starts to crack and the reality of being trapped in a crooked system becomes impossible to ignore.”
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